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Valerie Richardson
Valerie  Richardson

Position:
Senior Associate Director of Athletics for Programs

Valerie Richardson is senior associate athletics director for programs and a member of the athletics department’s senior staff. Her primary area of responsibility is the supervision of multiple sports programs and their head coaches. She participates on various ACC, UVa and departmental committees and has responsibilities in long-range planning and scheduling, policy and procedure development and implementation, and budgeting. Richardson has served as both chair of the NCAA Honors Committee and as a member of the NCAA Minority Opportunities and Interests Committee.
    
Currently Richardson is a member of the NCAA Wrestling Committee, chair of the ACC Wrestling Committee and a member of the ACC Awards Committee.  She has also completed the NCAA Pathway Program, a year-long leadership development program for senior level athletics administrators, and she has also participated in the Division IA Athletics Directors’ Institute and the NACDA Senior Administrators Mentoring Institute.
    
Richardson came to UVa from St. John’s University in New York, where she was the Associate Athletics Director for External Affairs, directing all major fundraising events for the office of athletics development while assisting with annual giving efforts for several sports programs.
    
Prior to working at St. John’s, Richardson was the Associate Athletics Director/Senior Woman Administrator at Columbia University where she served as a member of the athletics department’s executive management team and supervised eight sports programs. She worked in a similar capacity at the University of California, Santa Barbara, where she supervised 10 sports programs, in addition to the compliance staff, in her role as Associate AD/SWA.
    
Richardson spent six years at the West Coast Conference prior to assuming the UCSB position, serving first as Director of Championships and Membership Services before being promoted to Assistant Commissioner/SWA.  She has also worked as the Director of Marketing for MAAC Properties, as well as a media relations assistant at Washington State, and has served internships at Nike and at the NCAA.
    
A California native, Richardson graduated from Stanford University with a degree in psychology.  She is a member of the National Association of Collegiate Directors of Athletics and the National Association of Collegiate Women Athletics Administrators.

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Jeff White

Director of News Content

jwhite@virginia.edu

A 1985 graduate of UVA, White worked at the Richmond Times-Dispatch until July 2009. He was honored six times as the state's Sportswriter of the Year.

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