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Steve Primiano
Steve  Primiano

General Manager

Steve Primiano joined the staff of Virginia Sports Properties as the director of sales in 2014. In August 2015 he was named the unit's general manager.

Primiano spent the previous three years as the senior sponsorship seller at University of Richmond and IMG College. Prior to his tenure at University of Richmond, Primiano worked at VCU during the basketball program's Final Four run in 2011, while at the same time completing his master's degree in sports administration.

Primiano is a native of Cleveland, Oh. and a graduate of Indiana University. After completing his bachelor's degree from IU and relocating to Virginia, Primiano spent several years working in professional baseball; spending the 2008 season with the Houston Astros and 2009 with the Durham Bulls.


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A 1985 graduate of UVA, White worked at the Richmond Times-Dispatch until July 2009. He was honored six times as the state's Sportswriter of the Year.

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