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Dr. Bob Rotella
Dr. Bob  Rotella

Volunteer Assistant Coach

Rory McIlroy, Padraig Harrington and Darren Clarke all have something in common in addition to their victories in Majors. They are all clients of Dr. Bob Rotella, who works with the Virginia golf programs as a volunteer assistant coach.

Internationally known for his work in the area of applied sports psychology, Dr. Rotella is consistently recognized as the Top Sports Psychologist in the world.

Harrington thought so much of "Dr. Bob" that as a show of appreciation he gave him one of the British Open trophies - the Claret Jug - from his back-to-back wins in 2007 and 2008.

Rotella, who resides in Keswick, meets with the Cavalier players on a regular basis to assist with their mental approach to the game. His work with many of the world's best players provides a tremendous resource of information and knowledge for UVa's aspiring student-athletes.

Rotella's book, "Golf Is Not a Game of Perfect" is the best selling sport psychology book of all time and one of the three best selling golf books in history.

In 2012 he published his most recent book "The Unstoppable Golfer." It focuses on the short game--the putts, chips, pitches and bunker shots that have such a major impact on a player's score.

"Many golf programs have outstanding resources but none more valuable than Dr. Bob Rotella," said Virginia coach Bowen Sargent. "Confidence plays such an important role in our sport. Having the world's foremost authority in golf psychology assisting our team is invaluable. We are very fortunate to work with Dr. Rotella as he has a genuine passion for the University of Virginia and, obviously, golf. When asked to be our assistant Doc was excited to offer his support as we build a nationally recognized program, and for that we are truly grateful."

Since 1984 Dr. Bob Rotella has coached the winners of more than 74 major championships in men's, women's and senior professional golf. In 2011, he helped Darren Clarke win the British Open and Keegan Bradley win the PGA Championship. Dr. Bob Rotella also works with winners in tennis, baseball, basketball and other sports. Anyone whose work or play involves mental challenges can benefit from his proven wisdom - from performers to business leaders.

He has served on the editorial board of Golf Digest and been a columnist for that publication. He is the past president of the North American Association for Applied Sports Psychology and a contributing editor for the Sport Psychology Journal.

He has worked as a consultant for personnel for the NBA, NFL, Major League Baseball, Nascar, PGA Tour, LPGA Tour, Senior Tour, U.S. Olympic Ski Team and the U.S. Olympic Equestrian Team.

He has served as a corporate consultant at companies including Merrill Lynch, General Electric, Ford, Tim Life, Coca Cola, Chrysler, Newsweek, Pepsi-Cola, Taco Bell and Pizza Hut.

The list of professional golfers he has consulted is exhaustive. It includes players such as Davis Love, III, Brad Faxon, Nick Price, Paul Azinger, Trevor Immelman, Billy Mayfair,Padraig Harrington, David Toms, Scott Verplank, Jeff Sluman, Fred Funk and Tom Kite.

In his more than two decades of service at the University of Virginia, Dr. Rotella was most recently Director of the Sports Psychology Department, one of the nation's best programs for sports psychology.


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A 1985 graduate of UVA, White worked at the Richmond Times-Dispatch until July 2009. He was honored six times as the state's Sportswriter of the Year.

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