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Dr. Bob Rotella
Dr. Bob  Rotella

Volunteer Assistant Coach

Rory McIlroy, Padraig Harrington and Darren Clarke all have something in common in addition to their victories in Majors. They are all clients of Dr. Bob Rotella, who works with the Virginia golf programs as a volunteer assistant coach.

Internationally known for his work in the area of applied sports psychology, Dr. Rotella is consistently recognized as the Top Sports Psychologist in the world.

Harrington thought so much of "Dr. Bob" that as a show of appreciation he gave him one of the British Open trophies - the Claret Jug - from his back-to-back wins in 2007 and 2008.

Rotella, who resides in Keswick, meets with the Cavalier players on a regular basis to assist with their mental approach to the game. His work with many of the world's best players provides a tremendous resource of information and knowledge for UVa's aspiring student-athletes.

Rotella's book, "Golf Is Not a Game of Perfect" is the best selling sport psychology book of all time and one of the three best selling golf books in history.

In 2015 he published his most recent book “How Champions Think.” It focuses on how to flourish under pressure and overcome challenges and goes beyond the bounds of golf to site numerous examples from the sports world.

"We are extremely fortunate to have Dr. Bob Rotella as part of our support staff," said head coach Kim Lewellen. "Golfers of all abilities, from around the world, have been drawn to his teachings. His books have all become classics for golfers everywhere.

"His teachings are simple and direct -- and in the end, what `Doc' says makes us play better golf. We are confident that his advice will improve our games just like it has many other accomplished golfers. What a privileged and invaluable resource for our student-athletes and for that we are truly grateful."

Since 1984 Dr. Bob Rotella has coached the winners of 74 major championships in men's, women's and senior professional golf. In 2011, he helped Darren Clarke win the British Open and Keegan Bradley win the PGA Championship. Dr. Bob Rotella also works with winners in tennis, baseball, basketball and other sports. Anyone whose work or play involves mental challenges can benefit from his proven wisdom - from performers to business leaders.

He currently serves on the editorial board of Golf Digest and is a columnist for that publication. He is the past president of the North American Association for Applied Sports Psychology and a contributing editor for the Sport Psychology Journal.

He has worked as a consultant for personnel for the NBA, NFL, Major League Baseball, Nascar, PGA Tour, LPGA Tour, Senior Tour, U.S. Olympic Ski Team and the U.S. Olympic Equestrian Team.

He has served as a corporate consultant at companies including Merrill Lynch, General Electric, Ford, Tim Life, Coca Cola, Chrysler, Newsweek, Pepsi-Cola, Taco Bell and Pizza Hut.

The list of professional golfers he has consulted is exhaustive. It includes players such as Davis Love, III, Brad Faxon, Nick Price, Paul Azinger, Trevor Immelman, Billy Mayfair,Padraig Harrington, David Toms, Scott Verplank, Jeff Sluman, Fred Funk and Tom Kite.

In his more than two decades of service at the University of Virginia, Dr. Rotella was most recently Director of the Sports Psychology Department, one of the nation's best programs for sports psychology.


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